



Launching a brand can feel like juggling a thousand moving parts. The coaching package helps you cut through the noise with a clear roadmap — outlining what to focus on, when, and how — so you move forward with confidence instead of confusion.
Without expert guidance, it’s easy to waste time and money on the wrong materials, manufacturers, or marketing strategies. The Launch Coaching Package provides proven systems and personalized feedback to help you avoid expensive missteps and streamline your path to production.




Many great ideas never make it to market because of poor planning or lack of accountability. With consistent coaching and structured milestones, you’ll stay on track, meet your deadlines, and finally see your brand come to life — faster and with greater success.

New founders often feel paralyzed — unsure how to move from idea to actual product. They waste time Googling, second-guessing every step, and never gain momentum.

Without a tested system, people overspend on samples, miss deadlines, or price products too low — eating away profits and confidence.

From sourcing fabrics to managing factory communication, founders get lost in spreadsheets and sticky notes, unsure what to prioritize.
Our Coaching Packages:
We don’t just identify the problems — we solve them with a proven process built for apparel and product entrepreneurs ready to move.
✅ Customized Strategy Sessions
Get expert feedback and a tailored launch plan that aligns with your goals, budget, and brand vision.
✅ Step-by-Step Frameworks
Follow a guided path from concept to production using the same systems trusted by hundreds of successful brands.
✅ Accountability + Expert Support
Stay focused and confident with 1:1 coaching that keeps you on track, answers your questions, and ensures your next move is the right one.
✅ Faster, Smarter Growth
Skip the learning curve and launch your brand with clarity, confidence, and a strategy that scales.
From Idea to Jacket: Andy’s Journey
Andy is an avid hunter and aspiring entrepreneur. Out in the woods, he pictured the perfect jacket — durable fabric, smartly placed pockets, and space for discreet carry items. But there was one problem: he didn’t know how to turn that vision into a real product.
Sketches piled up while questions grew. Where do I find the right materials? How do I get a pattern made? What’s the first step in production? Without experience, Andy risked spending months (or thousands of dollars) on trial and error — or worse, letting a great idea fade away.
That’s where our step-by-step process changes everything. We help innovators like Andy take clear, confident action:
Refine your concept so it’s production-ready
Source fabrics & materials that fit your budget and performance goals
Develop patterns & prototypes that bring your design to life
Plan small-batch or full production with clarity and control
With the right roadmap, Andy transformed his idea into a market-ready jacket — and you can, too.



It’s your blueprint for turning ideas into profitable, production-ready brands.
Packed with proven strategies, real-world examples, and actionable steps, this book walks you through every stage of building a successful apparel or product-based brand.

You can insert text here to explain the feature that you're offering and let people know what are their benefitsThe templates are designed to save you time, eliminate guesswork, and fast-track your path to launch.
Instead of starting from scratch, you’ll have access to ready-to-use, customizable tools—from business planning and cost sheets to sourcing checklists and production timelines—that give you a proven framework for building your brand..

The course guides you through the essential steps of bringing your apparel brand or product idea to life from concept and design to sampling, sourcing, and preparing for production.
Gain a proven, step-by-step roadmap that keeps you focused, helps you sidestep costly mistakes, and gives you the confidence to launch your brand successfully.

Get everything you need — templates, training, and guidance — in one bundle so you can move from idea to profitable launch without the guesswork.

Save time and avoid costly mistakes with plug-and-play templates that guide you through every stage of building a profitable, production-ready brand.
✅ Pattern to Profit™ Course
✅ Companion Workbook
✅ Pattern to Profit E-Book
✅ Full Pattern to Profit™ Online Course
✅ Interactive Workbook
✅ Thread & Theory™ Templates
✅ Quick-Reference E-Book
✅ 30-Minute Working Session With Johna
I worry I will get busy and won’t finish. But the program is completely self-paced with lifetime access — so you can work on your brand when it fits your schedule.
I've never launched a product or worked with manufacturers before. Pattern to Profit walks you step-by-step through every part of brand creation, from idea to launch.
I’ve tried other resources before and didn’t get results. This isn’t trial-and-error. The Pattern to Profit framework has been tested by hundreds of clients and refined inside a real production house. You’ll also be protected by a 100% Satisfaction Guarantee — if you put the system into action and don’t see results, you can request a refund within the guarantee window.
Got questions? You’re not alone. These are the answers to nearly everything entrepreneurs like you have asked us in the past.
Absolutely. Pattern to Profit™ was created for founders at every level — especially first-timers. The course walks you through each step of the process (from idea to production to launch), and the templates give you professional-grade tools so you can approach suppliers, factories, and retailers with confidence, even if you’re starting from zero.
The system is designed to save you money and stress. You’ll learn how to price products correctly, plan production runs, and spot hidden costs before they become problems. Our ready-to-use templates keep budgets, timelines, and sourcing details organized, so you don’t overspend or miss deadlines.
The course is self-paced, and most entrepreneurs complete it in manageable blocks over a few weeks. Because the templates eliminate hours of trial-and-error, you’ll make faster progress with less frustration. Even dedicating an hour or two each week can move you steadily toward a production-ready brand.
Because it saves you months of trial-and-error and thousands in avoidable mistakes. You’re getting a complete roadmap, plug-and-play tools, and personalized guidance — all for less than the cost of one bad production run.
Many students start making clear decisions and mapping out their first launch after the very first module. Most who put in steady work have a production-ready brand within 3–6 months.
Yes! You’ll have priority email support, plus an optional 30-minute working session to troubleshoot challenges or refine your plan.
Absolutely — you get lifetime access to the course, templates, and workbook, including any future updates.
It works for both. While examples focus on apparel, the systems, templates, and launch process apply to accessories, lifestyle goods, and other physical products.
We stand behind our work with a 100% Satisfaction Guarantee. If you put the program into action and don’t feel more prepared to launch, simply request a refund within the guarantee period.


We know you’ll love how simple and organized your launch becomes with the Thread & Theory system — but if for any reason it’s not the right fit, email us within 14 days of purchase. We’ll give you a full refund. No hassle, no hard feelings.

