STOP GUESSING. START GROWING.

Because You Don’t Have to Do It Alone

“The Difference Between Dreamers and Founders? A Proven Launch Plan.”

40%

Reduce Production Errors

30%

Faster Product to Market

$1k+

Launch Cost Savings

Why the Kickstart or Launch Coaching?

It provides hands-on support to help you transform your apparel or product idea into a ready-to-launch brand.

Most new entrepreneurs struggle with the same things — too many ideas, not enough clarity, and no plan that actually works.


Pattern to Profit changes that by giving you a proven step-by-step framework trusted by hundreds of founders who went from stuck to launched.

This is your shortcut to launching smart, staying organized, and building a brand that’s both creative and profitable.

Overwhelm and Lack of Direction

Launching a brand can feel like juggling a thousand moving parts. The coaching package helps you cut through the noise with a clear roadmap — outlining what to focus on, when, and how — so you move forward with confidence instead of confusion.

Costly Trial-and-Error Mistakes

Without expert guidance, it’s easy to waste time and money on the wrong materials, manufacturers, or marketing strategies. The Launch Coaching Package provides proven systems and personalized feedback to help you avoid expensive missteps and streamline your path to production.

Stalled Progress and Missed Timelines

Many great ideas never make it to market because of poor planning or lack of accountability. With consistent coaching and structured milestones, you’ll stay on track, meet your deadlines, and finally see your brand come to life — faster and with greater success.

Problem 1

“I don’t know where to start.”

New founders often feel paralyzed — unsure how to move from idea to actual product. They waste time Googling, second-guessing every step, and never gain momentum.

Problem 2

“I keep making expensive mistakes.”

Without a tested system, people overspend on samples, miss deadlines, or price products too low — eating away profits and confidence.

Problem 3

“I feel overwhelmed by all the moving pieces.”

From sourcing fabrics to managing factory communication, founders get lost in spreadsheets and sticky notes, unsure what to prioritize.

Solutions That Simplify Your Launch

Our Coaching Packages:

We don’t just identify the problems — we solve them with a proven process built for apparel and product entrepreneurs ready to move.

Customized Strategy Sessions

Step-by-Step Frameworks

Accountability + Expert Support

Faster, Smarter Growth

Pattern to Profit is built for:

Idea-stage founders who are unsure where to begin or how to turn their concept into a viable business.

Aspiring brand owners who want a roadmap for product development, sourcing, and early-stage planning.

DIY designers or innovators who’ve started researching but feel stuck or overwhelmed by next steps.

New entrepreneurs who want personalized direction to build momentum, stay focused, and make smart,

strategic decisions from the start.

and

Founders with developed concepts or samples who need help finalizing production, pricing, and launch strategy.

Entrepreneurs preparing to manufacture who want guidance navigating suppliers, timelines, and order management.

Brands nearing launch that need structured marketing and rollout plans to ensure a successful debut.

Business owners post-development who want expert insight to avoid costly production or marketing missteps before going live.

Andy's Journey

Andy is an avid hunter and aspiring entrepreneur. Out in the woods, he pictured the perfect jacket — durable fabric, smartly placed pockets, and space for discreet carry items. But there was one problem: he didn’t know how to turn that vision into a real product.

Sketches piled up while questions grew. Where do I find the right materials? How do I get a pattern made? What’s the first step in production? Without experience, Andy risked spending months (or thousands of dollars) on trial and error — or worse, letting a great idea fade away.

That’s where our step-by-step process changes everything. We help innovators like Andy take clear, confident action:

Refine your concept so it’s production-ready

Source fabrics & materials that fit your budget and performance goals

Develop patterns & prototypes that bring your design to life

Plan small-batch or full production with clarity and control

With the right roadmap, Andy transformed his idea into a market-ready jacket — and you can, too.

Our coaching packages are designed to give you direct, tailored guidance—whether you need help refining your concept, navigating sourcing, or planning your production strategy.

Kickstart Package

$497

Launch Package

$2497

Why Coaching Will Work for You

Created by Johna Beckham — a factory owner, founder, and brand strategist who’s helped hundreds of entrepreneurs go from concept to collection — Pattern to Profit™ combines real-world experience with practical tools.


You’re not just learning what to do — you’re learning how to do it efficiently and profitably.

Pricing Table

Kickstart Package

60 Minute Vision Meeting

Free Pattern to Profit E-Book
Your Brand Game Plan

✅ Resource Recommendations

Follow-Up Summary

$497

Launch Package

Complete Trendsetter Toolkit
✅ Full Access to the Pattern to Profit Course
✅ Interactive Course Workbook
✅ Bonus Pattern to Profit eBook
✅ Three Months of 1:1 Coaching

$797

You might be thinking...

  • “I’m not ready yet — I need to figure more out first.”

    That’s exactly why coaching exists. You don’t have to have everything mapped out — you just need a clear direction. Our sessions help you take that big idea and turn it into a step-by-step plan that moves you forward fast.

  • “I can probably do this on my own.”

    You could… but at what cost? Most new founders spend months (and thousands) learning through trial and error. With coaching, you skip the confusion, avoid costly mistakes, and gain clarity from someone who’s done it all — factory floor to full-scale launch.


  • “I don’t have the budget for coaching right now.”

    That’s the mindset that keeps brands stuck. Think of this as an investment that saves you time, money, and frustration. What you’ll learn inside these sessions — sourcing strategies, pricing models, production planning — pays for itself the moment your brand hits the market profitably.

  • I’ve tried other resources before and didn’t get results. This isn’t trial-and-error. The Pattern to Profit framework has been tested by hundreds of clients and refined inside a real production house. You’ll also be protected by a 100% Satisfaction Guarantee — if you put the system into action and don’t see results, you can request a refund within the guarantee window.

The Bottom Line

You don’t need to have it all figured out — you just need to start with the right guidance. Coaching gives you the structure, accountability, and strategy to build your brand faster, smarter, and profitably.

Ready to launch your vision with clarity and confidence?

FAQ's

Answers To Your Questions

Got questions? You’re not alone. These are the answers to nearly everything entrepreneurs like you have asked us in the past.

“I have an idea, but no experience — can I really launch a brand?”

Absolutely. Pattern to Profit™ was created for founders at every level — especially first-timers. The course walks you through each step of the process (from idea to production to launch), and the templates give you professional-grade tools so you can approach suppliers, factories, and retailers with confidence, even if you’re starting from zero.

“How will this help me avoid costly mistakes?”

The system is designed to save you money and stress. You’ll learn how to price products correctly, plan production runs, and spot hidden costs before they become problems. Our ready-to-use templates keep budgets, timelines, and sourcing details organized, so you don’t overspend or miss deadlines.

I’m busy — how much time will this take?”

The course is self-paced, and most entrepreneurs complete it in manageable blocks over a few weeks. Because the templates eliminate hours of trial-and-error, you’ll make faster progress with less frustration. Even dedicating an hour or two each week can move you steadily toward a production-ready brand.

"Why is this bundle worth the investment?"

Because it saves you months of trial-and-error and thousands in avoidable mistakes. You’re getting a complete roadmap, plug-and-play tools, and personalized guidance — all for less than the cost of one bad production run.

"How soon will I see results?"

Many students start making clear decisions and mapping out their first launch after the very first module. Most who put in steady work have a production-ready brand within 3–6 months.

"Will I get help if I get stuck?"

Yes! You’ll have priority email support, plus an optional 30-minute working session to troubleshoot challenges or refine your plan.

"Do I keep the materials forever?"

Absolutely — you get lifetime access to the course, templates, and workbook, including any future updates.

"Is this just for clothing brands, or does it work for other products too?"

It works for both. While examples focus on apparel, the systems, templates, and launch process apply to accessories, lifestyle goods, and other physical products.

"What if I decide it’s not right for me?"

We stand behind our work with a 100% Satisfaction Guarantee. If you put the program into action and don’t feel more prepared to launch, simply request a refund within the guarantee period.

We’re confident our Coaching Packages will help you plan, produce, and launch with clarity and confidence.


If you work through the lessons and don’t feel better equipped to take your brand to market within 14 days, simply contact us for a full refund — no hassle, no hard feelings.

We know you’ll love how simple and organized your launch becomes with the Thread & Theory system — but if for any reason it’s not the right fit, email us within 14 days of purchase. We’ll give you a full refund. No hassle, no hard feelings.

Pricing Table

Course

Pay in Full – $497

One simple payment secures your full access to the Pattern to Profit Course.

Jump right in with full access to all modules, tools, and bonuses, along with lifetime updates and priority support.

Templates

Average Cost – $79 per template

26 Templates & Step-by-Step Training

- Trendsetter Toolkit

- Money Matters

- Rack Pack

= Factory Fun

- Business Booster

Course + Bundle

Pay in Full – $797 (Best Value)

One simple payment secures your full access to the Pattern to Profit Course + Templates Bundle.

Get immediate entry to every module, tool, and bonus.

Includes lifetime updates and priority support.

Most popular choice — saves up to $77 compared with plans

3-Month Payment Plan – $284/month

Spread your investment over three months.

Enjoy instant access to the complete course and templates after your first payment.

A small convenience fee covers admin costs.

Thread & Theory | Copyright ©2025 | Terms & Conditions | Privacy Policy