



Launching a brand can feel like juggling a thousand moving parts. The coaching package helps you cut through the noise with a clear roadmap — outlining what to focus on, when, and how — so you move forward with confidence instead of confusion.
Without expert guidance, it’s easy to waste time and money on the wrong materials, manufacturers, or marketing strategies. The Launch Coaching Package provides proven systems and personalized feedback to help you avoid expensive missteps and streamline your path to production.




Many great ideas never make it to market because of poor planning or lack of accountability. With consistent coaching and structured milestones, you’ll stay on track, meet your deadlines, and finally see your brand come to life — faster and with greater success.

New founders often feel paralyzed — unsure how to move from idea to actual product. They waste time Googling, second-guessing every step, and never gain momentum.

Without a tested system, people overspend on samples, miss deadlines, or price products too low — eating away profits and confidence.

From sourcing fabrics to managing factory communication, founders get lost in spreadsheets and sticky notes, unsure what to prioritize.
Our Coaching Packages:
We don’t just identify the problems — we solve them with a proven process built for apparel and product entrepreneurs ready to move.
✅ Customized Strategy Sessions
✅ Step-by-Step Frameworks
✅ Accountability + Expert Support
✅ Faster, Smarter Growth
Andy is an avid hunter and aspiring entrepreneur. Out in the woods, he pictured the perfect jacket — durable fabric, smartly placed pockets, and space for discreet carry items. But there was one problem: he didn’t know how to turn that vision into a real product.
Sketches piled up while questions grew. Where do I find the right materials? How do I get a pattern made? What’s the first step in production? Without experience, Andy risked spending months (or thousands of dollars) on trial and error — or worse, letting a great idea fade away.
That’s where our step-by-step process changes everything. We help innovators like Andy take clear, confident action:
Refine your concept so it’s production-ready
Source fabrics & materials that fit your budget and performance goals
Develop patterns & prototypes that bring your design to life
Plan small-batch or full production with clarity and control
With the right roadmap, Andy transformed his idea into a market-ready jacket — and you can, too.





Created by Johna Beckham — a factory owner, founder, and brand strategist who’s helped hundreds of entrepreneurs go from concept to collection — Pattern to Profit™ combines real-world experience with practical tools.
You’re not just learning what to do — you’re learning how to do it efficiently and profitably.


✅ 60 Minute Vision Meeting
✅ Free Pattern to Profit E-Book
✅ Your Brand Game Plan
✅ Resource Recommendations
✅ Follow-Up Summary
✅ Complete Trendsetter Toolkit
✅ Full Access to the Pattern to Profit Course
✅ Interactive Course Workbook
✅ Bonus Pattern to Profit eBook
✅ Three Months of 1:1 Coaching
“I’m not ready yet — I need to figure more out first.”
That’s exactly why coaching exists. You don’t have to have everything mapped out — you just need a clear direction. Our sessions help you take that big idea and turn it into a step-by-step plan that moves you forward fast.
“I can probably do this on my own.”
You could… but at what cost? Most new founders spend months (and thousands) learning through trial and error. With coaching, you skip the confusion, avoid costly mistakes, and gain clarity from someone who’s done it all — factory floor to full-scale launch.
“I don’t have the budget for coaching right now.”
That’s the mindset that keeps brands stuck. Think of this as an investment that saves you time, money, and frustration. What you’ll learn inside these sessions — sourcing strategies, pricing models, production planning — pays for itself the moment your brand hits the market profitably.
I’ve tried other resources before and didn’t get results. This isn’t trial-and-error. The Pattern to Profit framework has been tested by hundreds of clients and refined inside a real production house. You’ll also be protected by a 100% Satisfaction Guarantee — if you put the system into action and don’t see results, you can request a refund within the guarantee window.
Got questions? You’re not alone. These are the answers to nearly everything entrepreneurs like you have asked us in the past.
Absolutely. Pattern to Profit™ was created for founders at every level — especially first-timers. The course walks you through each step of the process (from idea to production to launch), and the templates give you professional-grade tools so you can approach suppliers, factories, and retailers with confidence, even if you’re starting from zero.
The system is designed to save you money and stress. You’ll learn how to price products correctly, plan production runs, and spot hidden costs before they become problems. Our ready-to-use templates keep budgets, timelines, and sourcing details organized, so you don’t overspend or miss deadlines.
The course is self-paced, and most entrepreneurs complete it in manageable blocks over a few weeks. Because the templates eliminate hours of trial-and-error, you’ll make faster progress with less frustration. Even dedicating an hour or two each week can move you steadily toward a production-ready brand.
Because it saves you months of trial-and-error and thousands in avoidable mistakes. You’re getting a complete roadmap, plug-and-play tools, and personalized guidance — all for less than the cost of one bad production run.
Many students start making clear decisions and mapping out their first launch after the very first module. Most who put in steady work have a production-ready brand within 3–6 months.
Yes! You’ll have priority email support, plus an optional 30-minute working session to troubleshoot challenges or refine your plan.
Absolutely — you get lifetime access to the course, templates, and workbook, including any future updates.
It works for both. While examples focus on apparel, the systems, templates, and launch process apply to accessories, lifestyle goods, and other physical products.
We stand behind our work with a 100% Satisfaction Guarantee. If you put the program into action and don’t feel more prepared to launch, simply request a refund within the guarantee period.


We’re confident our Coaching Packages will help you plan, produce, and launch with clarity and confidence.
If you work through the lessons and don’t feel better equipped to take your brand to market within 14 days, simply contact us for a full refund — no hassle, no hard feelings.

